Google, the worlds favourite search engine have "sealed the deal" with the acquisition of YouTube for a whopping 1.65 Billion Dollars. But why would this be an advantage to Google? As YouTube is a non-profit website how will Google benefit from it?
When Google video was launched back in 2005, it didn't have a large-scale impact on the world of online video. Google Video is only rated the 8th most popular video hosting site in the world now, and perhaps Google's latest purchase will change that. Google obviously want the traffic that YouTube claims "over 100 millions views a day". (I know I use that quotation a lot, but it really puts the site's popularity into perspective.)
Why would anyone want the financial burden of YouTube? The video giant has been sued on numerous occasions, most of which over copyright infringement. Will Google just be fighting an uphill battle to keep the site out of the attention of the courts? Are their methods of filtering good enough to keep the search giant out of trouble?
How far will the search engine giant go? Google already have loads of services, will they forget that the sites main purpose is a search engine, and get carried away with the extras?
A lot of unanswered questions, questions that can only be answered with the help of a telepathist, but until we manage to get one, we will have to wait and see what Google and YouTube's future has in store.